BLITHE

BLITHE PEOPLE

Blithe cosmetics is inspired by the colorful lifestyles of urban women. City women have various dreams and take on different roles such as student, worker, housewife, daughter, wife, and mom. They also have different skin problems, and this also changes from time to time depending on an irritating urban environment. Independent women who have the passion to realize their dream and who are in search of their own color in the midst of their busy city life – we call them Blithe People, who become a colorful painting when they are together, offering inspiration and helping each other.